Superset CRM · Corporate outreach
Build stronger employer relationships.
Manage employer contacts, coordinate outreach and track every opportunity in one CRM built for university placement teams. Give your team the context to turn conversations into campus recruitment opportunities.
Interactive demo showing three Superset CRM surfaces: a placement season's deal pipeline by stage, one employer deal's activity timeline with calls, an invitation and a job profile posted, and an email broadcast's delivery and open tracking.
- Better employer conversions, up to
- 45%Better employer conversions, up to
- Employers hiring on Superset
- 600+Employers hiring on Superset
- Educational institutions
- 1,400+Educational institutions
01 · CRM features
Manage your entire employer outreach process
Keep your contacts, campaigns and conversations connected. Superset CRM gives placement teams the tools to manage employer relationships from the first introduction through each recruitment season.
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Give your team a shared view of every company and contact, from initial outreach through campus recruitment. Import your contacts, assign relationship owners and capture the details that matter to your institution. Company and contact records are shared with TnpSuite®, so your team works from the same information throughout the placement cycle.
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Plan each placement season with a clear view of your target employers and the progress of every conversation. Set pipeline stages and win probabilities, assign owners and collaborate on each opportunity. Import target lists from a spreadsheet and carry employer relationships forward into the next season.
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Keep calls, meetings, emails and notes together in a shared activity history. Give each follow-up a due date so coordinators can see what needs attention. Copy your CRM’s BCC address on emails to automatically record them against the relevant contact and opportunity.
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Send personalised invitations with a direct link to your TnpSuite® placement portal. Include a formal letter on your institution’s letterhead using a saved template. Track delivery and responses for each recipient, so your team knows who has accepted and where to follow up.
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Create email campaigns for your contact lists with a visual or HTML editor. Personalise messages, attach your placement brochure and schedule delivery. Track deliveries, unique opens and clicks for each recipient to understand engagement and inform your next campaign. Unsubscribe preferences are applied automatically.
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Connect your placement office’s Gmail or Outlook account, use an SMTP server or send from a Superset address. Manage incoming messages, sent mail and drafts in the CRM, and save replies to the relevant opportunity so your team has the context for the next conversation.
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Review outreach activity and pipeline progress by campaign, coordinator or date range. Use dashboards to monitor the season and export opportunities, activities and invitations to Excel. Role-based permissions let staff and student coordinators contribute with appropriate access.
The CRM contacts list: HR contacts with designation and company, each with an owner, filtered by company and custom fields.
A campaign's pipeline stages, each with its win probability, and the automatic stage movement rules tied to invitations and job profiles.
One deal's activity timeline: a note, a meeting, an invitation letter sent, a connected call, the invitation accepted and the deal moved automatically when the company posted a job profile, with the next follow-up task.
The invitations report: invitations to companies in draft, sent, accepted and declined states, each tied to its deal.
An email broadcast's report: recipients processed, delivered, uniquely opened and uniquely clicked.
CRM settings, sender addresses: a connected Gmail account, an Outlook account, an SMTP server and the Superset default address, plus the BCC dropbox address that logs emails to deals.
A CRM dashboard: companies invited, registered and job profiles posted this season, with invitations accepted by week.
02 · TnpSuite® integration
Connect employer outreach with campus recruitment
Superset CRM and TnpSuite® share company and contact records, connecting your outreach with your placement operations. Pipeline stages update automatically as employers respond to invitations and submit job profiles. Your team can open the associated CRM record directly from a job profile to review the relationship history.
TnpSuite® placement management1
Invitation sent
Send an invitation with a portal registration link and an optional formal letter. The opportunity moves automatically to your configured invitation stage.
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Company registers
When a recruiter accepts the invitation and registers on your TnpSuite® portal, the contact is verified and the opportunity advances to the next configured stage.
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Job profile posted
When the employer submits a job profile, the opportunity moves to the corresponding stage. The profile links to the CRM record, keeping the full outreach history within reach.
03 · AI in Superset CRM
Put AI to work for your placement team
Support your team with employer recommendations, personalised outreach drafts and insights from your pipeline. AI helps with research and routine work, while your team reviews recommendations and directs each relationship.
Find the right employers
Focus your outreach on companies relevant to your students and programmes.
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Employer recommendations
Identify relevant companies among employers hiring on Superset, based on your programmes, hiring at similar institutions, alumni employment and previous campus visits.
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Hiring signals
Use job postings and alerts across Superset to identify employers with relevant hiring needs. See why a company is recommended, including graduate openings in your location.
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Alumni connections
Identify alumni at target companies and explore opportunities for an introduction. View these connections alongside the employer relationship in your CRM.
Make outreach more relevant
Prepare personalised communications and keep conversations moving.
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Outreach drafts
Prepare invitations informed by an employer’s hiring history, relevant student cohorts and recruitment dates. Review and edit each draft to reflect your institution’s voice before sending.
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Tailored placement brochures
Create employer-specific brochures from verified institutional records, including placement history, relevant student cohorts, assessment scores and previous hires.
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Reply management
- Classify replies by intent, including interest, date requests, declines and out-of-office responses.
- Update the opportunity stage and prepare a suggested response for review.
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Follow-up recommendations
Identify conversations that need a follow-up and set reminders for the responsible coordinator. Help your team maintain contact as employers consider participating.
Prioritise your pipeline
Help coordinators focus their time and track progress towards placement targets.
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Opportunity scoring
Assess an employer’s likelihood of visiting campus using email engagement, replies, meetings and previous recruitment activity. Use these signals to prioritise opportunities.
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Recommended next steps
Give each coordinator a prioritised list of actions, from employer calls and invitation follow-ups to tasks identified in meeting notes.
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Activity summaries
- Summarise calls and meetings in the activity timeline.
- Capture action items from notes and schedule them as tasks.
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Pipeline coverage
Compare employer outreach with placement targets for each academic branch. Identify gaps in the pipeline and where additional invitations are needed.
Learn from every placement season
Use employer feedback and recruitment history to guide your next season.
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Employer feedback insights
Understand what recruiters value and where students need further preparation. Review feedback by programme to identify strengths and gaps against benchmarks.
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Ask the CRM
Explore your pipeline with questions in plain language. Find employers that have not returned, opportunities that have stalled or sectors where engagement has declined.
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Participation trends
Identify recurring reasons employers participate or withdraw, including recruitment dates, eligibility criteria and cohort size. Use patterns across seasons to refine your outreach strategy.
FAQ
Frequently asked questions
How is Superset CRM different from an email marketing tool?
Email campaigns are one part of Superset CRM. Your team can also manage employer relationships, track opportunities, record conversations and coordinate follow-ups. Because the CRM shares company and contact records with TnpSuite®, invitations link directly to your placement portal and pipeline stages update when employers register or post job profiles.
Can student placement coordinators use it?
Yes. Student placement coordinators can use the CRM with controlled access. They can request access to an opportunity, which its owner or a campaign administrator can approve. CRM administrators have visibility across all records.
Can we send from our own email address?
Yes. You can connect Gmail, Outlook or an SMTP server, or use a Superset sending address. Add sender addresses for the members of your team who manage outreach. Tracking capabilities vary by email provider; Superset-sent email offers the most complete open and click tracking.
Do we need TnpSuite® to use the CRM?
Superset CRM is part of the university platform and shares company and contact records with TnpSuite®. This connects employer outreach with registration and job profile submission. Our team can explain the available options and help you choose the right setup for your institution.
See what Superset CRM can do for your institution
Book a 60-minute walkthrough to explore employer outreach, pipeline management and the TnpSuite® integration with our team.